About Not The Norm CrossFit



About Not The Norm CrossFit



The first CrossFit affiliate located in Leesburg, Florida provides a high-intensity core strength and conditioning program that focuses on all ten components of physical fitness: endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy

Our hands-on coaching philosophy encompasses educating, motivating, and encouraging each of our athletes according to their needs and personal goals.

We are inclusive.

We offer a mixture of programs:

  • Beginner Classes
  • Group Classes (W.O.D.)
  • Weight Lifting
  • Mobility Training
  • Personal Training
  • Weight Loss Challenges

We are personalized.

Our group classes integrate techniques and skill work with a variety of challenging workouts that can be scaled and modified to anyone’s fitness level. Each coach will provide personalized guidance and instruction for all classes to ensure safe and optimal execution of the day’s workout. Our personal training sessions provide focused individual guidance and coaching tailored to the individual’s needs and goals.

We invest in your health and well-being.

Not The Norm CrossFit has made significant investments in providing its members with a true measure of physical fitness. Costing upwards of $9,000, one such investment is the InBody bioelectrical impedance scanner. Electricity flows differently through fat and lean body mass, so these scanners use a small current of electricity to measure body composition.

During testing, the individual stands on the device and holds onto the hand electrodes. The InBody machines are a huge improvement over the bathroom scale! An InBody scan is almost as easy as stepping on a scale — the process takes between 15 and 120 seconds.

"I wanted real metrics to throw at somebody...because I don’t believe weight is a great metric."
—Michelle McClain

If a 130-lb. female starts training with us and puts on 5 lb. of muscle while losing 4 lb. of fat, all she sees is a 1-lb. increase in total body weight on the scale.

"Now she’s going to deem the program a failure -- even though she looks radically different, she’s healthier, she’s happier. And so for us, we needed to a way to put data points in front of our members that actually matter," Michelle said.

Callie Woodring said it’s an ongoing battle to convince our members, especially the women, to stop worrying about the number on the scale. She often points out Not The Norm’s coaches as an example of how deceiving body weight can be.

The athlete’s weight and body-mass index don’t reveal much about his fitness. (Colleen Baz/CrossFit Journal)

Michelle said the InBody helps identify people who are lacking lean muscle mass or have high body fat, and she noted the scanner is a good way for her to suggest members start evaluating their progress in a new way.

"What I love most about CrossFit is that it teaches women to love themselves and their bodies and let the chips fall where they may," Callie said.

Michelle sees the InBody as a useful tool to help teach those new to CrossFit that the scale is not the best way to measure body composition, but it also works for CrossFit veterans who want to fine-tune and improve performance.

We are not just a gym.

When you join Not The Norm CrossFit, you become part of our amazing CrossFit Community. Our mission is to provide you with outstanding functional fitness that has been proven to be effective.  Our fitness program targets functional exercises, athletic conditioning, weight lifting, gymnastics, plyometrics, rowing, running and jumping rope. We thoroughly get to know each of our members and are thrilled to work with a wide variety of all ages and fitness levels. Testimonials


Our Team


Our Team




Michelle has been actively coaching CrossFit since 2013 and became a partner in Not The Norm CrossFit in 2015. Now age 38, she was born and raised in Lake County Florida where she grew up riding horses. Michelle turned her childhood hobby into a 10-year career breaking, training and exercising racehorses and developed both mentally and physically in individual toughness.

Michelle sustained two major injuries in 2006 and afterwards decided to start a family, giving birth to her son in 2009. She started to get back into shape after giving birth by regularly running, cycling and working out in average gyms. In 2013 she was introduced to CrossFit and was instantly hooked! Within a few months, Michelle obtained her NASM Certified Personal Trainer certification and her CrossFit Level I Trainer certification and the rest is history.

CrossFit Level I Trainer
CrossFit Level II Trainer
CrossFit Kids Trainer
CrossFit Specialty: Flexibility
CrossFit Specialty: Judging
CrossFit Specialty: Endurance

National Academy of Sports Medicine (NASM) - Certified Personal Trainer (CPT)
National Academy of Sports Medicine (NASM) - Youth Exercise Specialist (YES)
National Academy of Sports Medicine (NASM) - Performance Enhancement Specialist (PES)
National Academy of Sports Medicine (NASM) - Fitness Nutrition Specialist (FNS)



Callie Woodring was born in Florida and raised in North Carolina. She was raised on a farm and spent her free time working on the farm, cheerleading, and competing in marching band. Callie received her Associates Degree in Occupational Therapy from Cape Fear Community College and later earned her Bachelors Degree in Community Health from the University of North Carolina. She is currently pursuing her Masters Degree in Health Administration from the University of St. Augustine.

After graduating from the University of North Carolina, Callie moved back to Florida and worked as a certified Occupational Therapy Assistant. She began working out in her spare time which is where she met her husband Norm in 2012. Norm introduced Callie to CrossFit and the two began their fitness journey together. Callie and Norm opened Not the Norm CrossFit in 2013. The two of them welcomed their first child in 2014, got married in 2015, and welcomed their second child in 2016.

Callie has experience in CrossFit competitions, geriatric fitness, bikini competitions and nutrition. Her passion is helping individuals understand and embrace healthy eating habits.

CrossFit Level I Trainer



Norm is a Leesburg, Florida native whose passion for fitness began at a young age when he asked his parents for a weight lifting set for Christmas. As a teen, he made it to the national level competing in strong man competitions before an injury ultimately caused him to transition out of the sport.

Norm soon began to run competitively and won numerous races across the state of Florida before finding CrossFit in 2010. He combined his passions for weight lifting and endurance conditioning and began his person training journey in 2011. Norm and his soon-to-be wife Callie decided to open their own gym in 2013 and this gym ultimately became Not The Norm CrossFit.

At only 28 years of age, Norm has competed in the CrossFit Regionals as both a team in 2015 and 2016 and as an individual in 2017 and 2018. He is a highly-skilled CrossFit coach and enjoys working with teens by offering them endurance and weight lifting classes.







Effective January 1st, 2018
All memberships are month to month. 


Limited Access: Our week starts on Monday and ends on Sunday. 

*Discounted memberships are available to Active, Retired and Veterans of the Military, Law Enforcement, Firefighters, Emergency Medical Technicians, Nurses, and Public School Teachers. Identification required for any discounted membership. Only one discount may be applied per membership. 

Payment Options: Cash, Check, Checking account ACH (no fee) or Credit Card/Debit Card via PayPal (5% service charge per transaction).

Not The Norm CrossFit Welcomes Beginners

We work very closely with each of our clients each time they are in for class. It is for this reason that we welcome beginners to Not The Norm CrossFit. Our coaches have been trained to work with all ability levels and ages ranging from 9 years old to 75 years young. We tailor our program to suit the client’s needs and goals. Finally, the member will learn about progressively scaling workouts, how to continue working on mechanics and slowly increase intensity. No prior CrossFit experience is necessary.

For dates and to register for your first FREE class; contact us at or call (352) 408-2546.


Is available by appointment only. Contact us for hourly rates or to schedule an appointment. Call us at (352) 408-2546. 


Drop-ins are welcome at NTN! Email us and let us know you’ll be visiting. Arrive 10 minutes before class to complete the waiver and meet your coach. No prior CrossFit experience is necessary. First time is free, after that $15/day or buy a t-shirt and we’ll comp you two drop-ins. Shirt options and prices may vary. Please see a coach for the available options. 

One Week Unlimited Classes & Open Gym: $75
One Class: $15
5 Class Pass*: $70
10 Class Pass*: $120
20 Class Pass*: $210

*Passes expire 12 months from purchase date.








Adriana R., Retired

"In my mid 50’s, I have never felt this healthy, or this dedicated to a health routine like CrossFit.  But it’s not just my dedication, it’s what I’ve experienced over that last few years from the coaches at Not The Norm CrossFit that have made me dedicated.  Norm and Michelle, NTN owners and coaches, go beyond simply supportive, they truly care about your well-being.  They want individual success for you and your body.  They create a health plan, workout plan, and food plan that’s geared to your age, your body, and your ability.  They are a no BS gym!  I know.  I’ve been there, done that.  This is a first--where I’ve met goals, kept a goal weight, and grow strong everyday as I continue my fifth decade of life.  And I can proudly say, "I can squat like nobody’s business!"  Thank you, Michelle and’ve given my life back!"

Matthew G., Real Estate Agent

"Norm and Michelle are excellent, and the workouts are designed for you to get the most out of them regardless of your level.  Plenty of individual attention.  Everyone is supportive.  The equipment is current, clean, and it all works.  If you want to be physically fit, Not the Norm is where you need to be."

Eric J., Cyber Security Engineer

"I have been coming to NTN for the past three months.  The daily workouts are becoming an important part of my life now.  The coaches are great - positive, helpful, and encouraging.  I still struggle with many of the movements in the workouts, but the coaches find a way to scale the WODs and I get a sense of accomplishment from completing each workout.  I have gained strength and endurance, as well as confidence.  The other participants are kind, and everyone encourages you and cheers you on until you complete the workout.  The variety within the WODs give people a chance to really improve their strength, fitness, and flexibility.  The facility, including the bathroom and lockers, is clean and organized and there is plenty of equipment for everyone.  Thank you for providing such an awesome place to come and improve ourselves.  Not The Norm CrossFit - you rock!!"

Korby F., Waiter

"Dropped in while visiting Florida. Great environment for everyone of all levels of fitness!  If you’re looking for a place to drop-in, this is the best in the area."

Bobby M., Electrician

"I truly enjoy working out at Not The Norm CrossFit.  The moment I walked in the door I felt I was in good hands.  Michelle and Norm are absolutely amazing CrossFit athletes and even better teachers of all things CrossFit.  If you wanna be in the best shape of your life it’s Not The Norm CrossFit all the way!"

Bobbi Jo G., Nurse

"This place is life changing.  The atmosphere is like no other.  They make you want to work harder and go farther.  EVERYONE is so friendly and a little crazy...which is such a bonus.  I will not stop on this journey because THEY (Norm, Michelle and Callie) and all the others won’t let you.  PRICELESS and humbling."

Betsy M., Teacher

"Love this place!  My husband and I started with the 6-week challenge, and then continued.  We dropped our gym membership that we weren’t using anyways.  We love going here.  Michele and Norm are always helpful and encouraging, but also the other people that work out there are also so friendly and positive as well.  Building connections and working towards a common goal is what brings us together!"

Peter M., Camp Director

"Really like everything about this place.  Staff is friendly, knowledgeable and pushes you without making you feel weak.  I highly recommend this to anyone wanting to change their lifestyle."

Michael C., Loan Officer

"Visited Florida for a month and dropped-in often.  NTN took me in... great box... WODs are extremely challenging... if looking for a great box, go visit this one for sure."

Siddharth S., Cellular Store Manager

"I love Not the Norm Crossfit!!  I found this place in April 2017 and started on May 1, 2017.  It’s been nothing short of an extraordinary experience because this is the first time in my life I haven’t quit a gym!!  It’s now been five months and I’m going strong and my sister who joined a month later and she is going even stronger!!  The environment is very friendly and enjoyable for a gym.  Kudos to Michelle and Norm for creating a great atmosphere while working us with crazy wods.  Also they are excellent fitness coaches, they guide and educate me on the daily!  I feel at home here and really enjoy working out with my fellow crossfitters!!!  Lost 18 lbs so far, 22 more to go!"

Rebecca D., Beauty and Skin Care Representative

"I started with this gym four years ago this January 2017.  Wow, time flies!  I can’t even explain how impacting this gym and these people have been in all areas of my life.  They have become a part of my family.  We truly care about motivating each other to see out each other’s goals and accomplishments.  The word "CrossFit" can be intimidating to some but the thing I love most about this gym and the trainers is that you come where you are currently (any shape, size, age etc.) and allow Norm and Michelle to make a program to get you where you want to be.  We have everyone from people wanting to build muscle, loose weight, some that have workout consistently and others that are brand new to fitness and a healthy lifestyle.  We have couples, families, competition Athletes, kids and even some amazing regulars in the 55+ (such as my mom).  If you’re looking for a new challenge or just an amazing atmosphere to be in while getting or staying healthy...come give it a try.  If you see me say hi!!!"

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