Michelle has been actively coaching CrossFit since 2013 and became a partner in Not The Norm CrossFit in 2015. Now age 38, she was born and raised in Lake County Florida where she grew up riding horses. Michelle turned her childhood hobby into a 10-year career breaking, training and exercising racehorses and developed both mentally and physically in individual toughness.

Michelle sustained two major injuries in 2006 and afterwards decided to start a family, giving birth to her son in 2009. She started to get back into shape after giving birth by regularly running, cycling and working out in average gyms. In 2013 she was introduced to CrossFit and was instantly hooked! Within a few months, Michelle obtained her NASM Certified Personal Trainer certification and her CrossFit Level I Trainer certification and the rest is history.

CrossFit Level I Trainer
CrossFit Level II Trainer
CrossFit Kids Trainer
CrossFit Specialty: Flexibility
CrossFit Specialty: Judging
CrossFit Specialty: Endurance

National Academy of Sports Medicine (NASM) - Certified Personal Trainer (CPT)
National Academy of Sports Medicine (NASM) - Youth Exercise Specialist (YES)
National Academy of Sports Medicine (NASM) - Performance Enhancement Specialist (PES)
National Academy of Sports Medicine (NASM) - Fitness Nutrition Specialist (FNS)



Callie Woodring was born in Florida and raised in North Carolina. She was raised on a farm and spent her free time working on the farm, cheerleading, and competing in marching band. Callie received her Associates Degree in Occupational Therapy from Cape Fear Community College and later earned her Bachelors Degree in Community Health from the University of North Carolina. She is currently pursuing her Masters Degree in Health Administration from the University of St. Augustine.

After graduating from the University of North Carolina, Callie moved back to Florida and worked as a certified Occupational Therapy Assistant. She began working out in her spare time which is where she met her husband Norm in 2012. Norm introduced Callie to CrossFit and the two began their fitness journey together. Callie and Norm opened Not the Norm CrossFit in 2013. The two of them welcomed their first child in 2014, got married in 2015, and welcomed their second child in 2016.

Callie has experience in CrossFit competitions, geriatric fitness, bikini competitions and nutrition. Her passion is helping individuals understand and embrace healthy eating habits.

CrossFit Level I Trainer



Norm is a Leesburg, Florida native whose passion for fitness began at a young age when he asked his parents for a weight lifting set for Christmas. As a teen, he made it to the national level competing in strong man competitions before an injury ultimately caused him to transition out of the sport.

Norm soon began to run competitively and won numerous races across the state of Florida before finding CrossFit in 2010. He combined his passions for weight lifting and endurance conditioning and began his person training journey in 2011. Norm and his soon-to-be wife Callie decided to open their own gym in 2013 and this gym ultimately became Not The Norm CrossFit.

At only 28 years of age, Norm has competed in the CrossFit Regionals as both a team in 2015 and 2016 and as an individual in 2017 and 2018. He is a highly-skilled CrossFit coach and enjoys working with teens by offering them endurance and weight lifting classes.